Mar 20, 2012

Happy Macaron Day!

Cute as a button cookies
One of the reasons I love France is for its passion for food. How can you not love a country that refers to a religious holiday, Cadlemas or La Chandeleur on February 2, as Crêpe Day?! And the macaron obsessed French have not disappointed me yet when it comes to fêting their food. Yep, you guessed it. Today, March 20, all over France, is Macaron Day. Vive La France!!

As much as I'd love to go to Paris for a Macron today...I think I'll head out to Chantal Guillon here in San Francisco.  Authentic, colorful, and cute as a button.  

But, if I were in Paris today, I'd be taking in the window displays of various pastry shops ---one sure way to gain a few kilos, and one sure way to fall in love with Paris' most delicious souvenir, a ubiquitous confection that has locals and visitors alike whipped into a meringue-like frenzy… the macaron.

NOTE: Americans should not confuse the French macarons---two delicate dome-shaped meringue cookies with a flavor-infused cream or ganache in between---with the American macaroon (double o) ---a dense glop of a cookie made with coconut or almond paste. If I didn’t know better, I could be comparing more than just cookies, but I digress.

Parisians are fou about macarons, and shops selling the almond-based, flavor-filled, cute-as-a-button delicacies are as much a part of the Parisian pastry scene as tarte tatin and croissants. From the individual boutiques of world-renowned pastry picassos to the classic Ladurée Paris' macaron meccas are a gourmet gallery walk for sugar seekers. No matter how small or large, the boutiques teem with people, all clamoring to take home the most edible of Paris souvenirs, with some folks waiting up to an hour! (Would you like NUTS with your cookies madame?)

One of my favorite French expressions is: Lécher les Vitrines, which means to window shop, but literally translates: to lick the windows. This expression takes on a whole new meaning while perusing the patisseries of Paris, especially when macarons are on display. I love admiring the little round macarons, wearing their proud colors and lined up like obedient school children. Or stacked into pyramids and Christmas trees that would make the most delicious table centerpieces or even wedding cakes. The windows are the macaron's theater, and I was only chased away once for licking the glass! Ladurée, the famed house of, and claimed inventor of, the modern day macaron, has gorgeous budoir-esque windows at each of the four Parisian locations, with a color palette of cookies that glimmer like jewels against the signature pale green boxes. Behind the main Ladurée shop on the Champs-Elysees is even a bar with a menu of macaron inspired drinks with similar colors and flavors. I had the violette-cassis cocktail, which was divine and topped with a purple macaron. My friend had the rose drink, which she didn’t like. Apparently it tasted too much like...a rose. Imagine? The cookie cocktails are, admittedly, an acquired taste and can be a little like boozy bubble bath but hey...that’s how the cookie crumbles. (Sorry, I just had to pun).

While Ladurée is the most well-known and the cookies are certainly delicious, it often takes a Herculean effort (not a far off description of me given all the macarons I have been eating lately) to get into the shops since tour busses literally pull up in droves. The Champs-Elysees store is open on Sunday at 8:30 a.m., which is a manageable time to go if you happen to be awake and caffeinated by then. Luckily Paris is full of other outposts equally worthy of a taste. Pierre Hermé (, Dalloyau (, Carette (, and Sadaharu Aoki ( are amongst my favorite window-licking (and macaron eating) destinations.

Bon Appétit!

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